Alyssa Martin

Growth Lead

TRADITIONAL BIO

Alyssa has been working with clients to solve problems and create strategic opportunities for more than a decade. Her specialties include product development, business development and channel creation, strategic partnerships, go-to-market strategies, sales and marketing transformations, and storytelling. She brings design thinking principals, and the culmination of her combined years in management consulting, creative marketing, and startup environments, to help leaders think outside the box.

Prior to joining Thought Ensemble, Alyssa worked as a Senior Strategy Consultant and Operational Director of Growth and Marketing at Point B, she also co-founded her own management consulting practice: Proximity to Power, and was Senior Vice President of Strategy and Business Development at Ackerman McQueen. Alyssa has a Bachelor of Business Administration, Marketing and Economics from the University of Central Oklahoma. Alyssa also sits on Dallas Startup Week’s Leadership Committee, serves as a StartupTree Mentor for the University of Texas at Dallas, sits on the Dallas Regional Chamber of Commerce’s Innovation Taskforce, and volunteers as a Court Appointed Special Advocate for abused and neglected children in Dallas.

Along with work, Alyssa enjoys reading, exercising, and spending time with her “boys” — husband, son, and dog.

Achiever, Learner, Input, Restorative, Individualization
Extraversion, Intuition, Thinking, Judging (ENTJ)

THOUGHTFUL BIO

My passion for business began at the age of sixteen. After dedicating my childhood to competitive figure skating, I decided to make the transition to coaching, and, in just a few short weeks, I had built a book of business! These students, and their parents, were my first clients, and guiding them through their journey in the sport was nothing short of thrilling. Every decision I made following that — where to go to college, what to study, and how to maximize my earning potential — seemed to fall into place.

In 2010, with two college diplomas and a bagful of internships completed, I turned my figure skates in for my first job at Oklahoma’s largest advertising agency — a six-year journey that ultimately brought me to Dallas, Texas.

In 2016, I took an incredible leap of faith and co-founded a Dallas-based consulting startup — the most formative experience of my life! — which ultimately opened my mind up to new industries and endless growth opportunities, and in 2017, the management consulting industry came knocking!

In each of these environments — agency, startup, firm — my objective has been to grow the business in new ways by pushing boundaries and finding harmony between creative thinking and strategic planning.

I have built new revenue streams, helped startups sell to large enterprises, productize service offerings, and develop differentiated go-to-market offerings. Most importantly, I have developed long-lasting friendships with clients by offering transparency, out-of-the-box thinking, and tireless delivery.