Alyssa Martin



Alyssa has been working with clients to solve problems and create strategic opportunities for more than a decade.

Her specialties include product development, go-to-market strategies, sales and marketing transformations, business development, channel and revenue stream creation, and storytelling. She brings design thinking principals, and the culmination of her combined years in management consulting, creative marketing, and startup environments, to help leaders think outside the box.

Alyssa sits on the Dallas Regional Chamber of Commerce’s Innovation Taskforce, serves as a mentor for the Dallas Entrepreneurial Center and annual Dallas Startup Week, and volunteers as a Court Appointed Special Advocate for abused and neglected children in Dallas.

Along with work, Alyssa enjoys reading, writing, painting, exercising, and spending time with her husband, son, and dog.


Achiever, Learner, Input, Restorative, Individualization
Extraversion, Intuition, Thinking, Judging (ENTJ)


My passion for business began at sixteen. After dedicating my childhood to competitive figure skating, I decided to make the transition to coaching, and, in just a few short weeks, I had built a book of business. These students, and their parents, were my first clients and guiding them through their journey in the sport was nothing short of thrilling. Every decision I made following that — where to go to college, what to study, and how to maximize my earning potential — fell into place.

A few of my most formative career moments post-college include developing a new revenue stream for the largest advertising agency in Oklahoma, joining forces with the CRO of Dallas’ first Tech Accelerator to launch a growth-oriented startup, and guiding Fortune 100 organizations through large transformation efforts. All this to say, I am happiest when I am helping others grow.

Some of my favorite projects to work on are:

  • Creating a vision and design for strategic growth
  • Operationalizing sales functions and teams
  • Coaching others on how to use design thinking principals in their work
  • Developing and implementing impactful brand strategies