A colleague of mine from a manufacturing venture, Jamey Bennett, recently published a blog on Salsify titled “Why well-oiled product information machines are vital for e-commerce, and why it’s so hard to get them”. I thought I would share as it is a good read. Here is the intro and a link to the full article:
Why well-oiled product information machines are vital for e-commerce, and why it’s so hard to get them – written by Jamey Bennett
Great product information drives successful e-commerce, yet far too many companies still struggle with the basic creation and management of this information.
I’ve got a friend, for example, who manages two very large retailer accounts for a huge global consumer electronics company. It’s his job to make sure his company’s new products are set up properly with the retailers.
He dreads it.
His item setup process is a tedious time-suck. He has to pull various attributed required by his customers from at least five different reports that come from three different departments within his company, and even then he has to email and call people to chase details.
The process drives him nuts because he sees so much unrealized potential in doing it well. He’s right. (read more – Salsify link)