Nordstrom intercepts my multitasking

by

Shopping-on-phone

I just had an impressively spooky experience.  I’m hanging out with my brother and sister-in-law on their couch, doing what people do these days when they communicate; we are having about three conversations at once, all while on our phones, iPads and computers.  We are flipping between three conversations of holiday shopping, work updates and house hunting; meanwhile, we are all flipping between email, Google searches, holiday shopping websites and home buying websites.

My sister-in-law took the challenge to help me find some pants for my husband.  We both focused intently for about 15 minutes, trying to find 36×36 pants of a certain color and style (I thought I had problems finding long enough pants!).  She finally hit the jackpot on the Nordstrom site. After some online chats with a wardrobe consultant, I found two pair I thought would work and added them to my shopping basket.  Then I got distracted.  In fact, for about 20 minutes, I’d rerouted to LL Bean, then house hunting, then Toys R Us and finally, my email.  Then I started back on the holiday shopping, looking for a gift for another difficult-to-purchase-for relative.  I was looking for something specific and found a personal blog of a mom to help me; I can’t say any more or I might spoil the gift. 

The best part is that I was reading through this blog and after I paged down a bit, a Nordstrom advertisement showed up in the middle of the text!  Not any ad, an ad with the two pairs of pants I’d selected and forgotten about in my shopping cart.  I was so impressed with Nordstrom’s insistence I switched tasks and purchased.

I guess in today’s world of short attention spans and multitasking, companies must advertise to get their customers back when they forget about their purchasing.  I’m impressed!

READ MORE

Shifting Perspectives: 3 Learnings From a 3-Day Training

Shifting Perspectives: 3 Learnings From a 3-Day Training

About a week ago, I completed the second live (virtual) training in the process of becoming a Certified Professional Coach through iPEC. Once again, my mind was blown! It reinforced for me that virtual workshops can, and do, work, and, in a lot of ways, I prefer them...

read more
Finding My Work-Life Balance

Finding My Work-Life Balance

In my previous post, I told the story of how I got back into consulting after becoming a mom. All of the diverse experiences I had during that journey have helped me to find my work-life balance by… Defining Boundaries “Go home,” my first boss said 12 years back —...

read more
How I Got Back to Work After Being a Full-Time Mom

How I Got Back to Work After Being a Full-Time Mom

I Landed My Dream Job Throwback to 2014, I had completed my MBA, landed my dream job as a consultant, and was hoping that my new consulting career would exponentially ramp up my career growth for the next 5 years. This would position me to take on critical decision...

read more
Self-Awareness is Key to Belonging

Self-Awareness is Key to Belonging

In August of this year, as part of our annual company meeting, our team at Thought Ensemble participated in the foundational session of Diversity, Equity, and Inclusion (DEI) training led by Dr. Nika White, IOM, CDE (she/her/hers). One of the most meaningful moments...

read more
Finding Your Organization’s Magic Pixie Dust

Finding Your Organization’s Magic Pixie Dust

It is often said that organizational culture is like a fog — it is all around us; it impacts our ability to see, to move quickly, and to deliver; but we cannot quite put our finger on it. Indeed, some organizations see their culture as a byproduct of operations,...

read more
We’ve Refreshed Our Brand!

We’ve Refreshed Our Brand!

Why have we refreshed our brand, you ask? Well, as we have grown and matured as an organization, we felt that our previous brand elements no longer represented us as well as they could. You see, we founded Thought Ensemble back in 2008 to help companies better compete...

read more
Thought Ensemble’s Purpose — Inspired in 2020

Thought Ensemble’s Purpose — Inspired in 2020

I recently wrote about how company purpose is being tested and inspired by all the events of 2020. This topic is very real for us at Thought Ensemble. We’ve been thinking a lot about what really matters as we’ve navigated the...

read more
How 2020 Is Testing and Inspiring Corporate Purpose

How 2020 Is Testing and Inspiring Corporate Purpose

In August 2019, the Business Roundtable rewrote their statement of corporate purpose. I followed this with significant interest being that I have never forgotten the debates about corporate purpose in business school almost two decades ago. We were taught that the...

read more
Why Purpose-Driven Organizations May Struggle With Change

Why Purpose-Driven Organizations May Struggle With Change

I love working with companies who really want to make a difference, beyond just making money for their shareholders. I mean, making money is fun and all, but it is even more rewarding to join in on a just cause. Plus, as this HBR article explains, companies who have...

read more