Will Project Glass pass?

by

Google, as I’m sure you’ve heard by now, released some preliminary advertising on the concept for their new eye-wear technology named Project Glass and if you haven’t heard by now then you can check out the augmented reality specs here: https://plus.google.com/111626127367496192147/posts (includes photos and video).
As with anything unleashed on the internet there are people with varying reactions and ideas on all possible sides asking and answering all sorts of questions: Would they buy it?  Would anybody use it?  Can it work?  Will it be socially accepted? Who cares?  Why don’t I have these already?  Do I have to use Google+?  And so on.  I personally can see great advantages and uses for this product, particularly if paired with a smart phone, and whether or not Google is too early to the market this type of product will eventually catch on and become more popular, especially when they can at some point get this same tech into contacts!
What’s definitely great about Google’s approach is that they’ve used the well accepted power of social media to run a relatively inexpensive and yet widely reaching market survey.  Instead of getting a few dozen people in a few select cities to sit down and provide feedback and ideas on their new product concept they simply put it out to the whole world and asked people directly, “What do you think?”  While at the same time creating a lot of buzz and free advertising.
You can have the coolest idea or concept in the world and create a seemingly fool proof plan for deployment and advertising, but if you don’t read the market right then you’re dead before you ever lived.  Google made a beeline to their market to get them involved early and often and that was a smart choice and for this reason I do think Project Glass will pass if Google continues to engage and listen to their market.

READ MORE

Shifting Perspectives: 3 Learnings From a 3-Day Training

Shifting Perspectives: 3 Learnings From a 3-Day Training

About a week ago, I completed the second live (virtual) training in the process of becoming a Certified Professional Coach through iPEC. Once again, my mind was blown! It reinforced for me that virtual workshops can, and do, work, and, in a lot of ways, I prefer them...

read more
Finding My Work-Life Balance

Finding My Work-Life Balance

In my previous post, I told the story of how I got back into consulting after becoming a mom. All of the diverse experiences I had during that journey have helped me to find my work-life balance by… Defining Boundaries “Go home,” my first boss said 12 years back —...

read more
How I Got Back to Work After Being a Full-Time Mom

How I Got Back to Work After Being a Full-Time Mom

I Landed My Dream Job Throwback to 2014, I had completed my MBA, landed my dream job as a consultant, and was hoping that my new consulting career would exponentially ramp up my career growth for the next 5 years. This would position me to take on critical decision...

read more
Self-Awareness is Key to Belonging

Self-Awareness is Key to Belonging

In August of this year, as part of our annual company meeting, our team at Thought Ensemble participated in the foundational session of Diversity, Equity, and Inclusion (DEI) training led by Dr. Nika White, IOM, CDE (she/her/hers). One of the most meaningful moments...

read more
Finding Your Organization’s Magic Pixie Dust

Finding Your Organization’s Magic Pixie Dust

It is often said that organizational culture is like a fog — it is all around us; it impacts our ability to see, to move quickly, and to deliver; but we cannot quite put our finger on it. Indeed, some organizations see their culture as a byproduct of operations,...

read more
We’ve Refreshed Our Brand!

We’ve Refreshed Our Brand!

Why have we refreshed our brand, you ask? Well, as we have grown and matured as an organization, we felt that our previous brand elements no longer represented us as well as they could. You see, we founded Thought Ensemble back in 2008 to help companies better compete...

read more
Thought Ensemble’s Purpose — Inspired in 2020

Thought Ensemble’s Purpose — Inspired in 2020

I recently wrote about how company purpose is being tested and inspired by all the events of 2020. This topic is very real for us at Thought Ensemble. We’ve been thinking a lot about what really matters as we’ve navigated the...

read more
How 2020 Is Testing and Inspiring Corporate Purpose

How 2020 Is Testing and Inspiring Corporate Purpose

In August 2019, the Business Roundtable rewrote their statement of corporate purpose. I followed this with significant interest being that I have never forgotten the debates about corporate purpose in business school almost two decades ago. We were taught that the...

read more
Why Purpose-Driven Organizations May Struggle With Change

Why Purpose-Driven Organizations May Struggle With Change

I love working with companies who really want to make a difference, beyond just making money for their shareholders. I mean, making money is fun and all, but it is even more rewarding to join in on a just cause. Plus, as this HBR article explains, companies who have...

read more